Ebook Download BTL. Experiencias de Marca (Spanish Edition), by Geovanna Nassar
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BTL. Experiencias de Marca (Spanish Edition), by Geovanna Nassar
Ebook Download BTL. Experiencias de Marca (Spanish Edition), by Geovanna Nassar
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"Qu� es BTL? �Cu�l es su importancia en la publicidad contempor�nea? Geovanna Nassar en BTL, Experiencias de marca, introduce a los lectores minuciosamente en su significado y alcances. Es una novedad editorial en el mercado colombiano: una estrategia que est� revolucionando el marketing en el mundo. Es la comunicaci�n que se hace de cualquier producto o servicio cara a cara con el cliente. El libro va acompa�ado de las ilustraciones de Adriana Cabrera y casos concretos de este tipo de mercadeo en varios pa�ses que ilustrar�n al lector sobre este fen�meno innovador y art�stico en la relaci�n producto-consumidor. Nota: contiene im�genes y fotograf�as a todo color, impresas en papel esmaltado. "
- Sales Rank: #4634865 in Books
- Published on: 2012-02-02
- Original language: Spanish
- Dimensions: 8.50" h x .30" w x 5.63" l,
- Binding: Paperback
- 132 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Amateur como pocos
By SantiagoM
Es de lo m�s b�sico que he le�do en mucho tiempo. Los casos de estudio carecen de profundidad a un nivel inexplicable. La redacci�n es tan amateur que por momentos pens� que estaba leyendo una monograf�a de bachillerato. La primera mitad es un compendio de citas a referencias que todos hemos le�do (Kotler, etc) y definiciones de diccionario copiadas y pegadas.
El libro cae en su propia paradoja marketinera, tratando de vender un concepto cuando en realidad carece de contenido y sustancia. En lugar de ser un estudio del BTL y su influencia, es por pasajes una burda autodefensa de la industria. No llega ni a rascar la superficie del BTL y no puede servir como referencia o introducci�n para profesionales formados en marketing o publicidad que tengan inter�s en ampliar su expertise.
Le pongo dos estrellas porque, viendo el lado positivo, es un libro corto y el espanto se pasa en un viaje de metro.
1 of 1 people found the following review helpful.
BTL. Experiencias. Marca
By Edu
Ser el primero es mejor que ser el mejor. Este libro es pionero en su �rea y es imperativo que lo lean quienes de una u otra manera pretenden hacer BTL.
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