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Art Direction and Editorial Design (Abrams Studio), by Yolanda Zappaterra
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Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design?
Art Direction and Editorial Design is an accessible and comprehensive guide to visual journalism—the design of magazines and newspapers, both in their print and online forms. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It provides an overview of current editorial design practices and explains how design and production for publications is organized while also tackling broad issues that can often make or break careers in the field.
Subjects covered include branding, how to create layouts, handling copy and images, design and production skills, and trends in the field. Included are interviews with and profiles of such leading influential figures as Neville Brody, Tyler Br�l�e, David Carson, Felix Dennis, Fernando Guti�rrez, and Eamonn McCabe, as well as examples of work by M.F. Agha, Alexey Brodovitch, Willy Fleckhaus, Henry Wolf, Cipe Pineles, and Fabien Baron.
- Sales Rank: #58735 in Books
- Published on: 2007-10-01
- Original language: English
- Number of items: 1
- Dimensions: 10.13" h x .75" w x 8.50" l, 2.09 pounds
- Binding: Paperback
- 208 pages
About the Author
Yolanda Zappaterra is a writer and designer. She has written four books on design—most recently on the timely subject of ethical design—and is a regular contributor to Design Week and Grafik. She also writes for Time Out magazine. She is currently an associate lecturer at Central Saint Martins College of Art & Design, London, where she teaches in the graphic design school.
Most helpful customer reviews
1 of 1 people found the following review helpful.
The best book for editorial design insight
By EJPH
I've been looking for a book that concentrated on Editorial Design.
I am very happy with this book. It presents a progressive sequential explanation of what a magazine/publication
is, it's parts, the language, terms and functions and roles of the Design team for a publication.
The examples are very good and the case studies represent some of the best known names in Editorial design history.
Varied styles, topics and genres are presented in a clear and concise way.
A great book for inspiration and for a better understanding of any designer interested in print and publications.
1 of 1 people found the following review helpful.
Good solid introduction to editorial design
By brakai295
I'm new to editorial design (coming from a web background) so this book was one of the first ones I read about designing magazines and other print media. The information is very well written and researched and I learned quite a bit about the industry. The images and examples are ok, but could be updated with more recent and better quality examples.
6 of 6 people found the following review helpful.
Good idea book
By Bill J. Stokes
What I like most about the book is the diversity of ideas presented. Many of which I would never have created on my own. It is out the box thinking at its best. You might not use any of the ideas but the theories behind the ideas will take you far from where you would have gone without reading it.
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