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A Designer's Research Manual: Succeed in Design
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Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
- Sales Rank: #616932 in eBooks
- Published on: 2009-02-01
- Released on: 2009-02-01
- Format: Kindle eBook
About the Author
Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc.
Most helpful customer reviews
0 of 0 people found the following review helpful.
DO NOT BUY IF YOU WANT PAGE NUMBERS
By Lindsey
The book itself is great, a well written reading material that was required for my class. I downloaded the Kindle version with the hopes it would be easier to have wherever I am. THERE ARE NO PAGE NUMBERS. This defeats the whole purpose and I am very upset. There isn't even a consistent paging just "locations" and it jumps a lot of locations when scrolling. I would have paid more and waited a week or two if I knew ahead of time.
1 of 1 people found the following review helpful.
For GRAPHIC but NOT INDUSTRIAL design
By Chris A
This is a nice summary, but it is for GRAPHIC design and NOT industrial design. The web page said nothing about this being a research manual for GRAPHIC design only.
0 of 0 people found the following review helpful.
Excellent Resource
By KBeautiful1
This is wonderful and I am enjoying it. The misconception is that people design off of the tops of the heads and not fully understand the research that most be done way before any kind of designing can actually take place.
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