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FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE
A genuine winner shows you how to stand out from the crowd
As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing.
In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building.
Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains:
- How to make people want to take a chance on them
- How to gain and keep a great reputation
- Why success will not proceed in a rational manner
- Why hard work and accomplishment aren't enough
- What character has to do with it
- Sales Rank: #931621 in eBooks
- Published on: 2003-11-22
- Released on: 2003-11-22
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
Helping Me Become Better In Business
By Kae0_o.
I do admin support and have never held a leadership position. I also worry about leaving a positive professional legacy wherever I go. In these matters, this book resonated with my values, and gave some great tips on how to make myself stand out while remaining authentic and sincere. It's also helped me understand some of executive management's actions and behaviors. For someone who doesn't have firsthand experience with those roles, but is expected to support these types, this insight has been invaluable.
I interact more confidently with executive management now, and have gotten more positive feedback from these types directly and indirectly since reading this book. I have gradually been given a larger scope of autonomy over my work and influence over others without a formal authority position, which I find a huge achievement. I've figured out how to leverage my work ethic and achievements for optimum gain in career development and advancement, how and when to ask for what I want, and what type of people I should look to for mentorship. I think for anyone with ambition who wants a surefire method to building a successful career, this book will be a satisfying, insightful read. I bought this on Kindle but will probably buy it again in hardback so I can have it handy to pick up and browse through for refreshers without scrolling through my phone. It's worth the money and I will probably be buying other pieces from David's Warfare Series. Highly recommend.
0 of 0 people found the following review helpful.
Not quite Machiavelli, but good counsel for the aspiring business prince
By John Bonavia
Definitely worth reading for the war stories alone! But I've never quite understood the urge to publish in people who by all evidence were focused above all on personal power and financial success. D'Alessandro strenuously maintains that the ambitious executive's aim should always be the good of the organization and those involved with it, but it's hard to see who really benefited from the de-mutualization of John Hancock, over which he presided, other than John Hancock executives: same could be said of the later sale of the company to Manulife Financial (oddly, also run by a D. D'Alessandro, no relation). At least, such is the general view, especially among those who were pink-slipped.
Still, although we're not getting the whole story of a career here - it's a how-to, not a history - there is certainly a pleasing openness in describing many events and relationships, and the author's rise from that grocery store in Utica. He is naturally interested in the stories of other famous names in business and has found some great anecdotes: for instance, about John H. Patterson the founder of NCR: he had, quoting Mark Bernstein, "an absolute genius for firing people," including the executive who discovered he was fired when he found his office furniture on the NCR front lawn - in flames. . . But lesser mortals also are noteworthy, including the interviewee in the Chinese restaurant who thought the slim, tortilla-like moo shu pancake was a hot towel and slapped it on her face...
Good cautionary tales about "loose lips sink ships," such as the consultants who lost a multi-million dollar engagement when some of their private discussions came to the wrong (or right) ears...I'm pretty sure I know which firm that was, having (full disclosure!) been a computer consultant at John Hancock, and later Manulife, for several years.
And I really like his classification of meetings into three types: Staff, Get-something-done, and Combat!
D'Alessandro is rightly proud of his Italian ancestry (at least we have one thing in common!), but does not come over as a total Machiavelli. However, there is a certain ruthlessness: he is not at all the forgiving type. The word "Vendetta" springs irresistibly to mind. In fact, one section's heading makes an explicit reference - "You can enjoy a dish best served cold."
All in all, a pretty good read, and I'm sure very useful to the young aspiring executive...not exactly for me, as I never headed that way, being more of a technician/practitioner.
4 of 4 people found the following review helpful.
Go forth and be successful, but do it deliberately.
By Amazon Customer
I read this book after graduating with an MBA (BS in Comp. Sci.) to gain insight into how to market myself. My only criticism is that this book wasn't available when I graduated with my Bachelor's Degree 11 years ago. Like most people (including Mr. D'Alessandro by his own admission), I have made some mistakes in my career. This book helped me recognize those mistakes (in retrospect) and evaluate them.
Others here have described the book in great detail, so I won't. Instead, I'll say that if you're new to the working world, stagnating in your current job, wanting a new career or promotion, or just starting a new job as a leader with aspirations for more, read this book! Reflect on your past and learn from it. Then go forth and be successful!
Who shouldn't read this book? Those who are happy with the status quo of their self, their career, and their life. Those who are not ambitious (not everybody is, and that's OK). And lastly, those you work with, for they need to know nothing about your implementation plans for your brand and your career.
If you don't believe this branding 'stuff' is real, take a look at pricing for premier products and compare them to lower priced products or, gulp!, a generic. Hand soap, shampoo, engine oil, CPUs (Intel vs. AMD). How many of you really believe that $10 soap is really going to clean 10x (1000%) better than $1 soap? I'm not suggesting there aren't differences because there are (some perceived, some real). They just may not total up to 10x better, which is precisely my point. Wouldn't you rather be paid 10x more (or even 2x more for that matter) because of your premier personal brand? If you're happy as a generic, great! There's a place for those, too. Just not on the top shelf.
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