PDF Ebook The Good Company Revised Edition, by Dr. Robert H. Girling
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The Good Company Revised Edition, by Dr. Robert H. Girling
PDF Ebook The Good Company Revised Edition, by Dr. Robert H. Girling
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The Good Company, Library and Academic Edition tells the story of twenty inspiring companies that prioritize people, the planet and profit. Beginning with an analysis of why our current economic model is creating a host of social and economic problems-- Girling points to companies that are are solving the world’s problems. These are the Good Companies. And here’s the bottom line – Good Companies-- are profitable. So what do these companies do? What did Eileen Fisher do to create such a great place to work? How does Give Something Back make money year after year while giving away most of its profits? How did a small Danish company come to take the lead in halting dreaded diseases in Africa? What did Triodos Bank do that helped it avoid Wall Street’s toxic mess? The book tells the secrets of how companies like Eileen Fisher, Clif Bar, Triodos Bank, TOMS Shoes, Google, Kiva and many more have built profitable business models while serving the community and healing the planet. Some companies do this by promoting right action. Others promote social justice, or strive to treat their employees fairly and with respect. Some firms pursue policies designed to restore and revitalize Planet Earth. They refuse to pursue a narrow path of selfishness but rather, like Aravind Eye Care and Give Something Back, take risks to do what is right. These companies—Good Companies—are able to act based on a love for fellow beings while also keeping a close eye on the financial bottom line. What motivates them to pursue noble aims? What characterizes their missions? What principles and practices do they follow? And what lessons can we learn from them? In fact you might be thinking, “I would like to start my own ‘good company.’ Where do I begin? What are the lessons I can take from these stories? What do they have to tell me?” In the concluding chapter, the author points to the proven keys you need to start a good company. Professor Girling states why we need companies to restore our communities, repair our ecosystems, and provide meaningful work. In plain language, the author explores the nature of companies in today's economy, why we need a new type of corporation, and the organizations leading the movement toward change. The Library and Academic Edition includes an index and references for further reading.
- Sales Rank: #1290620 in Books
- Published on: 2012-06-04
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .49" w x 6.00" l, .66 pounds
- Binding: Paperback
- 216 pages
About the Author
Robert Girling is a professor in the School of Business at Sonoma State University where he teaches in the graduate program. He received his Ph. D. from Stanford University and has taught and consulted in 20 countries. His previous professional experience includes teaching at the Federal University of Bahia, the Federal University of Minas Gerais in Brazil, the University of the West Indies, and American University in Washington D.C. He has consulted with the World Bank, USAID, the United Nations, and the International Center for Research on Women. He is a social entrepreneur who co-founded LIDERE, a school improvement program in Brazil which worked with 80 schools in Northeastern Brazil and a co-founder of the Sustainable Enterprise Conference series. Professor Girling is the author of many articles and books including Multinational Institutions and the Third World (1985); Education: Management and Participation (1990); The Participatory School 10th edition (2011)
Most helpful customer reviews
5 of 5 people found the following review helpful.
Being Good
By Kindle Customer
The Good Company offers up an enlightening and encouraging thesis: Profitability and corporate responsibility are not mutually exclusive. Non-profits do not have the corner market on going out into the world to do good and for-profit businesses do not have to slash and burn in the pursuit of the almighty dollar. With each case study about companies who are philanthropic in nature, or especially benevolent to their employees, etc. I couldn't help but wonder, "But isn't all of this just a marketing ploy? Are we only hearing from the happy employees? What are they not telling us?" Of course when I got to the last chapter I saw that these doubts were addressed by the acknowledgement that we do need some kind of policing of claims from companies since consumers have been burned before. Maybe if that were addressed earlier in the book that nagging distrust could have been alleviated? Consumers are sick to death of seeing pictures of a CEO presenting a check to rag wearing orphans with a big smile on his face only to hear that he is secretly doing something awful behind the scenes. Is it truly philanthropy if you get something in return or is it just bartering for goodwill and PR? I respect the acknowledgement by the owner of Give Something Back who said people aren't making good companies just out of the goodness of their hearts but because customers are now demanding it. This book with its numerous case studies of successful and responsible companies and concepts such as the quadruple bottom line, that being responsible doesn't have to come at the cost of profits, illustrates that ethics and sustainability shouldn't be afterthoughts or marketing tools but just part of doing business. I will most definitely bring this thesis forward into my professional life as gives me proof that I am not doomed to walk into the world leaving big, heavy, ugly footprints in the Earth when I conduct business but instead can tread lightly.
3 of 3 people found the following review helpful.
Great Resource
By Ms. Detroit
I am an ESL teacher who teaches business to foreign students. I have been looking for resources on Global Businesses that make a difference. The Good Company does exactly that.--It helps students see that there are a growing number of companies like Give Something Back and Kiva that are not all like Exxon Mobile or Goldman Sachs. These companies are working to make the world a better place against all odds.
3 of 3 people found the following review helpful.
Do no harm?
By Tom Miller
Once a company goes public, how does it remain competitive and "responsible" to its shareholders, while at the same time practice social responsibility? Under the capitalist system, many would say this is impossible. Professor Girling's book is filled with case studies showing how capital can be used for the better good of society, and is required reading for young entrepreneurs with a vision.
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